NYUC style guide

Interim brand (decision T15): the palette is final for now; fonts are stand-ins and the logo is a placeholder. Every example below is the real component.

Colour

Six hues, five steps each; 1 is the darkest. Purple and gold lead. Style through the semantic tokens (--nyuc-color-*), not these.

Purple (main)

  • --nyuc-purple-1
  • --nyuc-purple-2
  • --nyuc-purple-3
  • --nyuc-purple-4
  • --nyuc-purple-5

Pink

  • --nyuc-pink-1
  • --nyuc-pink-2
  • --nyuc-pink-3
  • --nyuc-pink-4
  • --nyuc-pink-5

Gold (main)

  • --nyuc-gold-1
  • --nyuc-gold-2
  • --nyuc-gold-3
  • --nyuc-gold-4
  • --nyuc-gold-5

Lilac

  • --nyuc-lilac-1
  • --nyuc-lilac-2
  • --nyuc-lilac-3
  • --nyuc-lilac-4
  • --nyuc-lilac-5

Teal

  • --nyuc-teal-1
  • --nyuc-teal-2
  • --nyuc-teal-3
  • --nyuc-teal-4
  • --nyuc-teal-5

Greys

  • --nyuc-grey-1
  • --nyuc-grey-2
  • --nyuc-grey-3
  • --nyuc-grey-4
  • --nyuc-grey-5

Type

Headings: Fraunces. Body: DM Sans. Both stand-ins, self-hosted.

Dating for the different

Find your tribe, then your people

You're an Earth Soul

Not Your Usual Crowd is a values-first community for people who have never quite fitted the mould. Take the quiz, meet your tribe, and connect with people who get you.

Body text at 16px. Links are underlined, like this: how matching works.

Small print and hints sit at 14px in the muted colour (5.6:1).

Ready to find your crowd?

Gold on deep purple (13.2:1) for brand bands and the new-match moment.

Buttons

Forms

Your first name or a nickname is perfect.

Error: Enter an email address like name@example.com

At least 10 characters.

When's your birthday?

For example, 15 3 1990. We only show your age.

How do you describe your gender?
What are you looking for?

Pick as many as you like.

Back Skip for now

Badges and chips

Verified Member+ New Earth Souls No tribe yet 3 unread
  • Earth Souls (shared)
  • The Wild Explorer
  • The Present Ones

Selectable (the interest picker):

Cards and rows

87% match Verified

Sam, 34

Bristol · ~5 miles away

  • Earth Souls (shared)
  • The Wild Explorer
  • The Present Ones

“My happy place in nature… anywhere on Dartmoor at dawn.”

81% match

Alex, 38

Bath · ~12 miles away

  • The Present Ones
No tribe yet

Jo, 31

Stroud · ~20 miles away

Dialogs and sheets

Block Sam?

Neither of you will be able to see or message the other. Sam won't be told.

Filters

Distance 25 miles

Lifestyle and looks filters

Part of Member+, or 1 credit per search.

See who likes you

3 people like you

Find out who's already interested and like them back.

It's a match

You and Sam share Earth Souls and The Wild Explorer.

Onboarding wizard

The basics · 2 of 8

When's your birthday?

Date of birth

We only show your age, never your birthday.

Back

Avatars and photos

  • Main
  • Pending review

Feedback and states

Members only see your area and a rough distance.

You're verified

A verified badge now shows on your profile.

Your profile is paused. People can't find you until you unpause it.

Payment didn't go through

Your bank declined it. You haven't been charged.

60%

No matches yet

When someone likes you back, they'll appear here.

See who likes you

Part of Member+, or 2 credits.

Loading…

Filters and results

Age 28 to 40
Distance 25 miles

At the top of the scale we show people from anywhere in the UK.

Start typing your town. Members only see your area, never your address.

  • Sam 87% match · Earth Souls
    4 mi
  • Alex 81% match · The Present Ones
    12 mi

Showing 24 of 132 people

Show more

Profile

Verified New

Sam, 34

Bristol · ~5 miles away

87% match Why this score?

  • Earth Souls (shared)
  • The Wild Explorer
  • The Present Ones
My happy place in nature... Earth Souls

Anywhere on Dartmoor at dawn, flask in hand, before the ponies are up.

A green flag I look for in people...

Being kind to waiting staff. Also knowing the names of at least three trees.

About Sam

Family
Open to children
Diet
Mostly plant-based
Drinking
Socially
Smoking
Never
Pets
Dog
Height
5'9" (175 cm)

87% match

What you and Sam share

  • Tribes 40 of 40

    You're both Earth Souls.

  • Interests 18 of 30

    3 in common: Foragers, Camping, Forest Bathing.

  • Looking for 20 of 20

    You're both looking for a Soul Mate.

  • Distance 9 of 10

    About 5 miles apart.

Your match score is a starting point, not a verdict. The best way to find out is to say hello.

Tribe quiz

Question 2 of 9

Friday night, you're most likely to be:

Back

Your tribe is

Earth Souls

Most yourself barefoot, outdoors, and a little bit muddy.

Your people are into connection with nature.

  • Wildlife Enthusiasts
  • Forest Bathing
  • Camping
  • Off-Grid Living
  • Ancient Stone Bothering
  • Foragers

You also have a bit of The Wild Explorer and The Present Ones in you.

Photo uploader

4 of 6 photos. Your first photo is your main one: make it your face, clearly. We check every photo before it goes live.

  1. Photo 1 Main
  2. Photo 2 Pending review
  3. Uploading, 45% 45%
  4. That file is too big. Try one under 10MB.

Banners

Your profile is paused. People can't find you in Discover.

Unpause

Check your inbox to verify your email.

Send it again

You're verified. A badge now shows on your profile.

Our first event is on 14 November in Bristol.

Book a place

Sign in

Plans and credits

Example figures only. Caren sets the real prices and pack sizes (decision C).

Member

Free

Everything you need to find your people.

  • Your profile, the quiz and your tribes
  • Discover members, with match scores
  • Filters for age, distance and who you're looking for
  • A set number of likes each day
  • Message your matches
  • Book events

Your plan

Choose a credit pack

You have 3 credits.

Your order

Member+ Monthly, starts today
£9.99
Total today
£9.99

Renews on the 4th of each month at £9.99. Cancel any time in Account and settings; you keep Member+ until the end of the month you've paid for.

Events

Settings

Accordion

Who can see my profile?

Only signed-in members who match what you're looking for. You can pause your profile at any time and nobody will find you in Discover.

Your exact location is never shown, only your area and a rough distance.

What does the match score mean?

It's a starting point, worked out from your tribes, interests, what you're both looking for and how close you live. It's never a verdict.

How do I cancel Member+?

Go to Account and settings, then Plan and billing. You keep Member+ until the end of the month you've paid for.

Report and block

From the More menu on a profile or a conversation. Report and block always sit together.

Report Sam

Our team will look at this, usually within 24 hours. Sam won't know who reported them.

What's happened?

If you're in danger right now, call 999. More safety help

Dates, what happened, anything that helps us understand.

Test site

You're on the test site

This is where we build and test the new Not Your Usual Crowd, so things will change, break and disappear without warning.

It's for testing only. Nothing here is real: no real members, matches or payments. Please don't use your real personal details.

Thanks for helping us get it right.

We'll remind you again in six hours.